Instead of developing a full-frame 35mm system to complement its APS-C X series, Fujifilm opts for medium format. Images, and the devices that capture them, are my focus. I've covered cameras at PCMag ...

Fujifilm announced the GFX 50S II, a digital medium-format camera costing $3,999 for the body only, or $4,499 in a kit with the GF 35-70mm f/4.5-5.6 WR lens, at its September X Summit event today.

After moving into medium format, Fujifilm is diving headfirst into triple-digit megapixels. Announced on Wednesday, May 23, the Fujifilm GFX100 doubles the earlier model’s megapixel count with 102, ...

I t’s telling that, nearly 20 years after production of the 35mm Hasselblad XPan film camera ended, Fujifilm’s exceptional ...

Fujifilm brings medium-format camera tech to a new audience with the surprisingly compact X100RF. Fujifilm's X100VI is a great all-purpose stills camera with top image quality and 6-stop IBIS.

Fujifilm has unveiled one of the wilder cameras I've seen in awhile, the 102MP medium-format GFX100RF compact camera. Yes, you read that right — this is a carrying-around street camera with a massive ...

If you're looking to get more creative with your handheld photography and need a sensor larger than 35mm for the job, Fujifilm has a new mirrorless camera to show you. Committing to the idea of a ...

It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

Deal still live: If you're looking for a professional-level medium format camera — get 17% off the Fujifilm GFX100S II + GF 110mm f/2 R LM WR Lens bundle for $7,799.90 at Target When you purchase ...

The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...

Dan Seifert is an editor overseeing The Verge’s product reviews and service journalism programs. Dan has covered the technology world for over a decade at The Verge. Fujifilm has just taken the wraps ...

Fujifilm has just unveiled its latest medium format camera: the GFX 100S. Designed as a smaller counterpart to 2019’s GFX 100, the new camera measures roughly 30 percent smaller and 500g ligther than ...