The original intention of safety slogans was to remind people about safety. Unfortunately, the typical slogan generalizes instead of informs. There’s no actionable message. As signs proliferate, ...

A slogan in the marketing world typically is a short, catchy phrase that tries to convey the benefits potential customers can expect when choosing a company’s product or service. Ideally, the slogan ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. NEW YORK (PIX11) — Some humorous highway ...

Safety messages with humor and a dash of New Jersey snark are back, popping up on state highways during the Thanksgiving holiday weekend after disappearing last autumn. Will federal officials — who ...

It’s difficult to be both funny and informative when talking about “road rage,” said Frank DePaola, administrator of MassDOT’s highway division. But state transportation officials decided to let ...

Last year, I took part in a course on “Road Safety Audit and Awareness”. During one of the lectures, a faculty member from the University of Chicago virtually joined and shared a personal experience ...

DEHRADUN: Straight and simple road safety slogans might be a thing of the past now. They seem to have given way to quirky ones, like ‘Raghupati Raghav Raja Ram, Gaadi Mat Chalayo Pe Ke Jaam’ and ...

New Jersey’s Department of Transportation thought it hit a home run last month with video safety messages that displayed Jersey attitude and humor on state highways. But that hit has been called a ...