The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Gen Z and Gen Alpha have already reshaped culture so much in recent years, some for the better and some for the worse. Such ...

Kids these days...they talk about their feelings and consider therapy a normal part of healthcare. It's (mostly) all good news.

It took a decade, but it finally happened. On Feb. 4, “The Muppet Show” made its grand return on Disney+ and ABC with special ...

Millennial and Gen Z parents are introducing their Gen Alpha kids to VHS tapes, landline-style phones, and Barbie dolls.

Young viewers value emotional vulnerability and connection in male characters. They want fewer superheroes and softer ...

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

"Joyful fatherhood" is the new one-man army, a new study out of UCLA finds.

Center for Scholars & Storytellers at UCLA study finds Gen Z and Gen Alpha want to see caring, affectionate dads and men showing vulnerability in movies and TV, rejecting outdated masculine ...

SuperAwesome expands its kid-safe tech stack with Starglow Media's audio network. See how brands can now safely reach ...

Shopping centers grappling with the shift to e-commerce increasingly focus on kids, hoping their parents will tag along.