CHICAGO (AP) — Trevor McOmber and his 14-year-old son, Tye, share a love for the Chicago Blackhawks. When Trevor was his ...

Kids of Millennials and Gen Xers will soon inherit the world. So, who is Generation Alpha? Parents can expect a lot from these exceptional kids.

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Kids these days...they talk about their feelings and consider therapy a normal part of healthcare. It's (mostly) all good news.

Gen Alpha is rising as the most influential new household decision maker, in large part because of the impact they have on what, when and how their parents buy. Gen Alpha (those born 2010-2024) wield ...

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

I often think about the kind of managers my children’s generation will become. Generation Alpha—who will begin entering the workforce in the coming years—will be the first to grow up with AI not as a ...

Gen Z and Gen Alpha have already reshaped culture so much in recent years, some for the better and some for the worse. Such ...

While Gen Z (born between 1997 and 2009) is under a constant microscope as the next generation to shape the economy, Gen Alpha – those born in 2010 or later - is rapidly forming their spending and ...

The words people use every day tell you a lot about the time they grew up in. Slang is often quick, playful, and specific to a moment, yet it sticks in memory long after trends fade.