It might feel wild, but Gen Alpha influencers are already on the rise.

Companies that report difficulties integrating Gen-Zers into the workforce won't be happy to hear that most hiring managers call current high school students even more unprepared for today's jobs.

Goodbye, quarterbacks and ballerinas: Gen Alpha dreams of becoming the next MrBeast or Ms. Rachel. Gen Alpha watched influencers make millions from daily vlogs and video game content—now they want a ...

Gen Alpha, roughly defined as those born between 2010 and the 2020s, has eclipsed $100 billion in annual spending power, according to new research from DKC Analytics. Gen Alpha is not shy about their ...

Short attention spans, an overdependence on technology and a lack of interest in learning are all things that Generation Alpha has been accused of having. The demographic, born between the 2010s and ...

You’re likely familiar with the generations that have come before this: the Greatest Generation (roughly 1900-1924), the Silent Generation (1925-1945), Baby Boomers (1946-1964), Generation X ...

Ever heard of the phrase "6-7?" Your teen might say it, and you probably didn't get it. Here's what it and other Gen Alpha ...

There’s a sneaky contributor to the growing anxiety of the emerging generation—and it’s not just screen time. If smartphones and social media are to blame for Gen Z’s 139% increase in anxiety, then ...

Born between 2010 and 2025, Generation Alpha (Gen A) are setting themselves apart from their Millennial and Gen Z parents. Born entirely in the 21st Century, the newest generation is tech savvy, has ...