Wall Street may not be wholly convinced it should be a set manufacturer, but Roku is further expanding its lineup of branded televisions in a move it believes brings more choices to savvy consumers.

Brian is an editorial intern focusing on home entertainment and general news assignments. Brian is a rising senior studying journalism and English at the University of North Carolina at Chapel Hill.

Roku, which pretty much invented the cheap, easy-to-use Internet TV streaming box, is the sort of scrappy startup which you might have assumed would get steamrolled by mammoth competitors early on.