Alphabet, Google's parent company, dominates large parts of the technical infrastructure for the digital advertising market. This includes the supply chain through which advertising space is now ...

Britain’s antitrust watchdog on Friday labeled Google a “strategic” player in the online search advertising market, paving ...

Google LLC has introduced a set of generative artificial intelligence tools that will make it easier for brands to launch online advertising campaigns. The tools made their debut at the search giant’s ...

The U.K.'s Competition and Markets Authority said legal tests were met to designate Alphabet's (NASDAQ:GOOG) (NASDAQ:GOOGL) ...

Google has launched three brands and solutions for its advertising products: Google Ads, Google Marketing Platform, Google Ad Manager. The new Google Ads brand aims to support publishers of all sizes, ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...

After deflecting the U.S. Justice Department’s attack on its illegal monopoly in online search, Google is facing another attempt to dismantle its internet empire in a trial focused on its abusive ...

LONDON (AP) — European Union regulators on Friday hit Google with a 2.95 billion euro ($3.5 billion) fine for breaching the bloc’s competition rules by favoring its own digital advertising services, ...

Netpulse AG has rolled out its new AI-powered SEO and AI-integrated Google Ads services. This Swiss digital marketing agency is looking to change how businesses handle online marketing by integrating ...

Google Ads users recently encountered a service disruption, preventing them from accessing the advertising platform briefly. Google Ads users recently encountered a system error, preventing them from ...