Google today launched a new hub called Analytics Academy, a new hub for digital marketers and analysts to stay up-to-date. The site features free community-based video courses about digital analytics ...

Data is king. This seems to be the catchphrase in recent years. When analysed and interpreted correctly, data is vital in making critical decisions and managing a business. Indeed, it ranks highly ...

In an effort to help digital marketers become more data savvy, Google launched the Analytics Academy in October of last year. The first course Google offered attracted 145,000 students. with more than ...

Adding a certification can enrich your knowledge and boost career potential. What you need to know to pass the Google Analytics IQ certification. Many marketing professionals are getting ...