Google Ads rolled out a beta feature that lets app marketers apply Seasonality Adjustments to Smart Bidding, giving advertisers more control during short, high-impact events like flash sales or ...

Google quietly expanded availability of Audience Signal Targeting for App campaigns, a feature previously only available for Performance Max campaigns. While Google hasn’t made an official ...

Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh ad formats to AI-powered bidding and privacy-preserving measurement tools. Details: Why we care. App Store ...

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...

Google has announced measurement updates to help marketers strengthen their first-party data strategies, as well as gain more accurate and secure conversion measurements for iOS campaigns. Complex ...

While Facebook remains the leading media source for app marketers across top industry categories, Google made up significant ground over the past year. That’s according to AppsFlyer’s latest ...

Precisely 373 days ago Google went all in on Universal App Campaigns. The idea behind UAC was, through machine learning, to simplify the advertising process and help developers more easily promote ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...