Google on Monday issued a few notable announcements. They include the addition of video to native ads in DoubleClick and Dynamic Ad Insertions to video on demand (VOD). Google also expanded its beta ...

Google has updated DoubleClick for Publishers to make it easier to sell native ads that look good across device screens including mobile Web sites, apps and desktop sites, the company said Tuesday.

Jeff Bezos-backed Perplexity AI is gearing up to introduce "native" ads in its service, joining the ranks of Alphabet Inc.'s Google which initially believed search should be free of advertisements.

The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking. Google now lets you automatically add screenshots of landing ...

Given the building momentum around native advertising and the growing number of publishers and startups seizing on the trend, it was only a matter of time before the 800-pound gorilla of ad technology ...

Native advertising is expected to top $4.3 billion by 2027, thanks to a compound annual growth rate of 12.81%. Despite its increasing popularity, many companies don't fully understand native ...