Search Engine Land

Google adds Search Partners segment to PMax reporting

Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look at how Search Partners affect campaign results. Driving the news. The update is now ...
Seeking Alpha

IAS Introduces Pre-Screen Brand Safety and Suitability Solution for Google Search Partner Network

Advertisers Can Now Benefit from Curated Pre-Screen Exclusion Lists across Google's Search Partner Network Inventory NEW YORK, May 8, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading ...
Search Engine Roundtable

Report: Google SPN Placement Have A 37% Lower ROAS vs Google Search

Google Ads SPN, search partner network, has a 37% lower ROAS, return on ad spend when compared to Google Search ads, directly. Mike Ryan wrote this on LinkedIn, saying, "SPN is a budget buy. It ...
exchangewire.com

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google’s Search Partner Network (SPN)

Zefr, a global leader in brand suitability technology for social platforms, announced today the launch of its new Pre-Screen Exclusion List Solution for the Search Partner Network (SPN). This new ...
Search Engine Roundtable

Google Ads Search Partner Network Full Placement Reporting Is Finally Here

Google Ads seems to be rolling out full placement reporting for the Search Partner Network (SPN). This is a feature advertisers have been begging and praying for, for probably 20 years now. You will ...