Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...

Google in a recently released report has warned of a surge in state-sponsored cyber attacks and espionage campaigns against ...

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

A version of this story appeared in the daily Threat Status newsletter from The Washington Times. Click here to receive Threat Status delivered directly to your inbox each weekday. Russian-linked ...

A new report released today by Google LLC’s Threat Intelligence Group warns that Russian state-backed threat actors are increasingly targeting Signal Messenger users in an effort to intercept ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming and now it seems to be rolling out to some (not all) advertisers. This ...

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and ...