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“The Sell Sider” is a column written by the sell side of the digital media community. Google recently began testing Topics API, the latest part of its Chrome ...

Last year, Google announced its new FLoC technology with which the company planned to phase out web browser cookies. However, the technology presented issues with privacy and raised a lot of concerns ...

Google's new ad targeting proposal for its Chrome browser has received a lukewarm response from the industry. Called Topics, the proposal replaces the company's previous proposal, Federated Learning ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Google has a new method for tracking user interests on Chrome, the ...

Google has provided new information on the end of the troubled development process for the FLoC (Federated Learning of Cohorts) it had hoped to use as a replacement for cookies, and it has done so as ...

The following is a guest post by Debra Fleenor, founder and president of ad-ops company Adapex. Opinions are the authors' own. Google just unveiled Topics, a new model for post-third-party-cookie ad ...

Google is now rolling out the related topics search filter feature on desktop search results. The related topics filter first launched on mobile search last December. Now Google is bringing it fully ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Stephanie Layser, VP of data, identity and ad tech at News Corp. Recently, Google ...

Google’s plan to remove third-party cookies from Chrome hasn’t gone smoothly. Back in January 2020 the company announced it would overhaul Chrome by removing cookies that follow people around the web ...

Google floated a new set of ideas Tuesday for changing how advertising on the Web should work, scrapping and replacing a previous plan that had triggered anger and concern from privacy advocates and ...