How HBO Max's marketing team works to turn free-trial users into paying customers and prevent cancellations

Christine Miller, director of campaign management for HBO Max, shared specific steps the streaming service takes to engage free-trial users.
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The Best HBO Max Streaming Deals: DirecTV, DoorDash Among Those Offering Free Subscriptions

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. HBO Max earned the most 2025 Emmy nominations ...