Earlier this month, HP grabbed headlines and nods of approval with the introduction of its strikingly thin Spectre 13 laptop. But it wasn’t the premium new machine that drew most of the adulation, as ...

As reported in The Verge, the logo–depicted above–actually debuted in 2011. It’s the work of the global creative company Moving Brands, whom HP had hired to develop a new brand identity. Back then, HP ...

HP’s premium laptops will have a new logo — sort of. While what users see is technically new to their eyes, it’s actually one HP rejected five years ago. It’s just four slanted lines, but the branding ...

Last week, HP took the wraps off its complete overhaul of the Omen brand of gaming PCs and peripherals. HP’s Omen brand comes from the heritage of the company’s acquisition of Voodoo PC back in 2007.

HP has certainly kept its design flair. The last few years have seen HP focus on a new design language that helps the brand stand out. Rather than going for a visual tapered design, the new Spectre 13 ...