Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...
When the same publishers that are being crushed by the current ad-tech ecosystem throw out link-baity headlines that Google is going to kill header bidding, it gets attention. It’s important, however, ...
Panelists at the OMMA Programmatic Conference on Tuesday seemed to agree that header bidding, while complex, can be beneficial. On the panel entitled “Headers Up: How Does Header Bidding Change Both ...
Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. Digital advertising, despite the massive industry built to ...
BOULDER, Colo.--(BUSINESS WIRE)--sovrn Holdings, Inc., advocate and partner to independent publishers who represent more than 80,000 websites, is today releasing the Header Suite to give these ...
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