Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

We’ve all heard of the FedEx arrow, but what other symbols are hidden in brand logos? In the spirit of our investigation into the new hidden persuaders, I’ve picked my six favourites. The science of ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

Look. And then, look again. Once more? Although Wendy's denied that it was a purposeful move, fans of the fast food franchise caught on that the word "MOM" had been designed into the collar. It's one ...

You know that running gag in Kevin Smith's Mallrats with one of those Magic Eye posters? And how when you finally see the sailboat it's mind-blowing? That's how we should all feel when we see some of ...

You did so well at our quiz on the hidden stuff in sports logos that it's time to try another one. This time, we're getting away from the sports world and attempting to blow your mind with some hidden ...

We all may have welcomed or not the arrival of the new year, but be it as it may, 2025 has arrived. We are all on the eve of the celebration of our country’s 250th anniversary as the greatest ...