Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Over the past few years, you’ll probably have heard the same message a lot: ‘next year is the year programmatic becomes mainstream’. But we’re firmly past that stage now – programmatic is here, and it ...

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new “curation” tool and enhancements to programmatic buying workflows. How it ...

Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy ...