In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly ...

The best way you convince your competitors’ prospects to buy from you instead of them is to follow the steps outlined here. You can use four specific platforms to keep up with what your competitors ...

In times of economic uncertainty, consumers are more cautious with their spending and may be less likely to make impulsive or nonessential purchases. This can be particularly challenging for ...

Ever imagine how hard it is—if not impossible—to convince your competitors to buy your products and resell them to their loyal customers? Now ...