Salim Gheewalla is the VP of Marketing and Alliances for Calian IT & Cyber Solutions and Co-Host of the madmenpod. Welcome to the forefront of business transformation, where marketing and ...

With the continual onslaught of technological advancements and new channels available to marketing, there is confusion. The market is playing catch up. Too many opportunities can kill the cat!Demand ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

Today, there's no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you're spoiled for choice. "Unleash the power ...

This whitepaper from Harte Hanks outlines the three main things to avoid in marketing if you want to succeed in 2016. B2B marketers need to make every customer interaction count. Achieving this ...

Throughout my two decades as a serial entrepreneur and marketing leader, I've seen how each new technological wave offers immense opportunities. And as the founder and CEO of a fractional CMO agency ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The pace of innovation in B2B marketing has never been ...

Let’s be real: Marketing is getting weird. And no, I’m not talking about that viral Instagram post where an AI bot carries on a cold-call conversation with a prospect at 1 a.m. It’s weirder than that.

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Artificial intelligence remains a key technological focus of the current age and a fixation of marketers looking to its potentially transformative power to make advertising more effective and ...

London, England, United Kingdom, March 9, 2026 -- Today, Paartner Limited announces the acquisition of b2bmarketing.com and ...