On top of all that, most browser-based searches on Google result in zero clicks: Zero-click searches result from Google’s ability to give quick answers on search result pages—current local weather, ...

There has been a bit of buzz around rich snippets over the last few years, and for good reason. Rich snippets are an excellent way to make your content stand out on SERP against all of the competition ...

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. Google's search results consist of more than just standard ...

In this video, our third on getting more out of Objective Development’s excellent LaunchBar utility, we show you how to take advantage of LaunchBar’s new snippets feature to paste frequently used bits ...

You may overlook meta tags importance knowing search engines don’t consider them ranking factors, but snippets influence UX, and therefore SERPs. Well, if search robots don’t pay much attention to ...

Text-expansion utilities let you create abbreviations—also called clippings or snippets—for frequently typed text. When you type one of these abbreviations, the utility automatically replaces it with ...