Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...

Using search measures that indicate how your content or offering influences an audience's search behavior can also influence ranking. Google’s recent leak highlighted engagement as part of the ranking ...

The word influence is derived from an ancient astrological term describing the power of the stars to affect the destiny of human beings. The definition has changed a bit over the centuries, but ...

YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic ...

Traditional attribution models are broken. When ChatGPT recommends HubSpot in a marketing budget breakdown without generating even one click, how do companies measure that influence? The future no ...

Marketing attribution often feels like a black box. Budgets go out, deals come in — yet the connection between the two remains frustratingly unclear. This lack of visibility forces marketing teams ...