Writing an effective questionnaire is not a task for novices. At the very least, it requires an understanding of four basic issues: 1. Considering the differences between a questionnaire that ...

As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...

Effective market research depends on a clear, well-defined set of questions. You could spend large sums of money carrying out a research project, but, if you ask the wrong questions or if respondents ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Pew Research Center conducts surveys all around the world on a variety of topics ...