HYBE Launches Mumbai Subsidiary for Indias 1.4B Market Strategy focuses on local artist development and K-pop growth in Indias 185M streaming market ...

(KRON) — Blackpink and BTS are two of the biggest K-pop groups in the world today, cracking through the mainstream and gaining millions of fans across all continents. Their respective labels, YG ...

The experiment was a remarkable success. In 2023, the Hybe Corporation and Geffen Records set out on a quest to create a massively popular global girl group. The following year, their process was ...

This past April, the quasi K-pop group KATSEYE (a project between US-based Geffen Records and South Korea-based Hybe) released the confounding “Gnarly,” their first single of the year. It’s an ...