Ikea is expanding. But this time it’s not with new physical stores. The home design company is entering the virtual world.
IKEA is testing a new digital experience in Welcome to Bloxburg, a life-simulation game on the Roblox platform where players ...
Ikea on Tuesday announced it is in the "initial phases of testing" a new Ikea app with shopping capabilities, a company spokesperson told Retail Dive in an email. The spokesperson said the app will ...
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