Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. A similar principle applies to the measurement of viewability and IVT (invalid traffic) ...
Elon Musk may have said that X, formerly Twitter, will no longer be troubled by bots, but recent data suggests that this is far from the case. Indeed, bots continue to proliferate the digital ...
LONDON, June 17, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the inaugural Global Mobile App IVT Trends ...
On the bot-riddled open web, it can be a struggle to prevent ads from being served to invalid traffic (IVT). To filter out IVT and prevent ad serving to bots, the ad industry focuses on data contained ...
InvenTrust Properties carries a high concentration of grocery-anchored properties in the fast-growing Sunbelt region, driving strong tenant demand. IVT's Q4 results showed robust leasing spreads and ...
A new year spells new opportunities, especially after retail investors had one of their best years ever in 2025. This was reflected by mom-and-pop investors buying the dip during tariff tantrum as ...
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