IHOP, or shall we say IHOb, has just pulled off a successful publicity stunt, building up hype in the past week that culminated in this Monday announcement: Its rebranded "B" stands for burgers. It ...

IHOP's decision to rebrand as IHOb baffled many pancake lovers. But according to the chain's president, there was a very specific strategy behind the change. And the burger-centric revamp began more ...

IHOP may have temporarily changed its name to IHOb, but so far customers aren't exactly hopping to come in and try the chain's hamburgers, data released Wednesday finds. IHOP commanded huge attention ...

IHOP's decision to change its name to IHOb — International House of Burgers — is fueling some cravings. But, they aren't necessarily cravings for burgers. In the aftermath of the news that IHOP is ...

IHOP is serving up the truth about its IHOb name change. The pancake chain has acknowledged that last month's name change was just a publicity stunt to promote its hamburger menu. The company best ...

IHOP — the International House of Pancakes — has been teasing a “name change” for a little while, and on Monday made it “official.” The chain asserted that it would now be known as IHOb, the ...

In a shocking turn of events, IHOP finally conceded that its "name change" to IHOb was a marketing ploy "to promote our new burgers." Over the course of the last month, IHOP changed its Twitter logo, ...

Corrections & Clarifications: An earlier version of this story misstated Darren Rebelez's title. IHOP spoon-fed the world a short explanation for why it underwent a fake name change last month, when ...

IHOP created quite a stir when it teased major changes to its iconic brand, however, the buzz may not matter if the brand can't bump up its sales. Traffic has been on the decline for the pancake chain ...

Traina Thoughts would like to send thoughts and prayers to IHOB's social media team, marketing team and PR team. 2. FOX NFL analyst Daryl "Moose" Johnston had one of the dumbest tweets you'll see ...

Yesterday I walked into IHOP — excuse me, IHOb — and ordered four hamburgers. Life is strange. Weeks ago, IHOP announced it would rebrand itself as “IHOb,” with the mysterious “b” lingering over the ...

Many restaurants close up shop on Christmas Eve and Christmas Day, which can put a major cramp in your plans if you're not trying to cook a whole feast for your extended family or if said-feast goes ...