Marketing in the travel industry is complex. While 90% of travel customers do research online, only 82% will end up making their bookings via those same digital channels. Despite sites like ...

Some trade-off decisions are easy — do you want ice cream or brownies for dessert? Both choices are yummy and it’s simply a matter of preference. When it comes to cutting marketing budgets, trade-offs ...

Beyond fostering customer trust, transparency extends its benefits internally, revolutionizing how dealerships operate. By shedding light on marketing processes and strategies within the organization, ...

Marketing archival is an important part of any successful marketing strategy. It allows marketers to track and analyze past campaigns, identify trends, and develop strategies for future campaigns.

How will your marketing plan change in the face of economic change? Maybe it doesn’t need to. The key is to monitor the market closely. Businesses that keep a very close eye and ear out for how their ...

With the start of 2025, CreatorDB reviews the last twelve months and forecasts the state of the influencer marketing arena in the upcoming year. Influencer marketing is expected to reach $24 billion ...

Disney is one of the most effective brands of all time. Through its parks, films, and stores, every brand touchpoint induces the same magical feeling and inspires loyal brand advocates. In a program ...

97% of consumers search for local businesses online, and 78% of marketers report that digital marketing significantly increases business revenue. If you’re not leveraging digital marketing in today’s ...

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Shannon Rosic, Flyer Financial Technologies, is joined by Robert Sofia, CEO at Snappy Kraken, and Penny Phillips, co-founder & president at Journey Strategic Wealth, to examine the crucial first steps ...