Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...

"In the social jungle of human existence, there is no feeling of being alive without a sense of identity, without a sense of belonging." —Erik Erikson Social media has become a dominant force in ...

When it comes to understanding influence, Robert Cialdini, PhD, a social psychologist and distinguished professor of Psychology and Marketing at Arizona State University, is a leading authority. His ...

The key to being influential at work is knowing how to position your interpretation of the facts, your opinions and your beliefs with your colleagues so that what they say, do or think is developed as ...

Applying this vital skill and enhanced level of engagement to your financial services business has been a goal of many advisors, but requires a strategic commitment to realize, not just a tentative, ...