On Instagram, "impressions" are when any of your content is shown to a user. It doesn't take unique users into account — that's called reach.

BuzzGuru, the influencer marketing analytics and competitive intelligence platform, expands its capabilities with a new tool for discovering influencers on Instagram, evaluating their accounts, and ...

Instagram analytics are a key part of any Instagram marketing strategy. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your ...

Who your audience is. What content and tone of voice they resonate with. What you’re doing wrong in your social media marketing. And, hopefully, what you’re doing right. However, collecting data, ...

It’s debatable whether Instagram has outstripped Twitter in terms of active users, but what’s certain is that brands and individuals love the photo-sharing social network. What many of them don’t love ...

Instagram is rolling out new analytics features to give content creators clearer insight into how their posts perform and how audiences interact with them. The Meta-owned platform announced that these ...

Instagram hopes dollars from the long-tail of small businesses and social media stars can help it pull its weight in the Facebook family. A new ad type called “Promote” for Stories allows Instagram ...

Instagram this morning officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to turn Instagram posts into ads directly from the ...

Instagram in 2025 is a different game. With competition at an all-time high and the algorithm constantly shifting, simply posting quality content isn’t enough. Creators and brands now need to be more ...

Instagram has introduced new tools to help creators track post performance to identify content to boost engagement and follower growth. Instagram is rolling out new analytics features to give content ...