AI, ATSC 3.0, watermarking and other technologies are helping linear and streaming media deliver more engaging, outcomes-based campaigns. A group of broadcast advertising leaders from Gray Media, ...
Editor’s Note: A major theme of the 2025 NewFronts presentations in New York City this week was interactive TV ads, according to Chief Marketer Network pub AdExchanger. Instead of leaning back and ...
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced television,” has joined the Digital Place-Based Advertising Association as president-CEO.
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