The Scale Performance aids online brands in achieving ecommerce advertising growth through data-driven campaigns and ...

Is advertising the only viable way to fund AI at scale? Will it quietly dictate what these systems optimize for? Advertising ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

AI algorithms, if not properly monitored, can perpetuate harmful stereotypes or discriminate against certain groups. Additionally, data privacy and security are major concerns, as AI heavily relies on ...

Lately it’s become quite clear that brands, wishing to ensure a safe environment for their own messages and for their consumers, have been driving the open web to be a more responsible place. For the ...

The relentless addition of artificial intelligence in popular apps raises questions about what’s at stake. The answer: the ...

Anytime you online shop, stream a series or open up a mobile game, chances are you are bombarded with advertisements. From banners to pop-ups to mid-rolls, ads have become a guaranteed feature when ...

European Union regulators filed new antitrust charges against Google, which could lead to fines and orders for the company to change its business practices. By Adam Satariano Adam Satariano covers ...