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“No-makeup makeup” has been in our collective beauty lexicon for decades, but did you know it was officially coined by makeup artist Victoria Jackson in the ’80s? Jackson launched her eponymous makeup ...

It Cosmetics' UV-protective color-correcting cream is great for all skin types, including aging, acne-prone and sensitive.

Just put a dime-size amount of primer on your skin, starting at the center of your face an blending outwards. Then, shake up the foundation and apply one to two pumps onto clean skin with your brush, ...

What is the best It Cosmetics foundation? It Cosmetics is a beauty brand founded in 2008 by American entrepreneur Jamie Kern Lima. The “IT” in the name stands for innovative technology — the brand ...

And Just Like That star Kristin Davis was announced as the new face of cosmetics brand IT Cosmetics' Nude Glow CC+ Nude Glow Foundation. As part of the brand's “The Glow Comes Naturally” campaign, the ...

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