ICON's founder likens the classic Bronc to a "good pair of flip flops," an odd assessment for something costing $300,000.

Everything is intentional here. ICON isn't a company you turn to for ambiguity. There's nothing fake baked into anything Jonathan Ward touches. Ward is the company's CEO and Chief Designer. Every ...

ICON invited us up to its office in Chatsworth, CA, to have a chat with its founder, Jonathan Ward, and to take a quick spin in its bonkers new Bronco EV restomod. Jonathan Ward is stuck in the past.

Since Jonathan Ward founded Icon 4x4 and, arguably, the modern restomod industry as it stands, that segment of the market has grown substantially with examples ranging from Ward's obsessive approach ...

Icon has been building restomod 4x4s in Los Angeles for more than 20 years. Although the Toyota Land Cruiser spawned TLC, the parts and restoration business that gave birth to Icon, the brand has ...

California’s Icon was one of the first outfits to carve out the niche market for high-end restomod trucks and 4x4s. The company has offered a wide range of offerings based on the Toyota Land Cruiser, ...

There’s no shortage of electric restomods on the market these days. For enough green, companies will happily strip a canon-rich old car or truck of its gasoline engine and complex conventional ...

Meticulously restored with no expense spared, this 1,000-hp Icon Reformer Suburban is a masterpiece of metal. Founded in 2007 by Jonathan Ward, Icon has made itself a household name for the way it ...

The custom restomod fabricator ICON has worked on various so-called Derelict models over the years, where the original car's patina is found in its deteriorated condition and preserved under a clear ...