I’ve got a pet peeve about the terms metrics and KPIs (key performance indicators). Too many people use those terms interchangeably, and while it may seem like a small thing, it drives me a little ...

In many organizations, the physical security function’s reporting is not done to the same level or standard as most other functional areas of the business. Getting there is not instant but to start ...

In a fragmented market, sustainable growth depends on deep, trust-based relationships rather than one-off wins.

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

The following excerpt is from franchise expert Mark Siebert’s book The Multiplier Model. Buy it now. One of the most important things you can do to help ensure the success of your business is to ...

As many equipment-intensive companies grow, the ability to prioritize operational needs while providing a return on investment becomes increasingly complex. Balancing organizational needs to generate ...

Measurement matters. But it matters most if you measure what truly matters. And when it comes to sales, the sales metrics you choose can mean the difference between profit or loss. Between market ...

Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs? To find out, Allocadia surveyed 200 ...

Reports on metrics -- the measurements used to assess some aspect of a company's performance -- are worthless if managers cannot turn the data into results. Key performance indicators, or KPIs, give ...

‘KPIs reduce risk. It's going to give you higher figures supported by those better opportunities, and it's going to indicate potential issues. If you're driving less than 15 percent EBITDA, you're at ...