When metasearch travel site Kayak decided to take programmatic in-house in the spring of 2016, it needed to select a group of vendors that could help it buy media both more efficiently and effectively ...

Booking Holdings sees AI as the future of travel. Its Kayak brand's marketing doesn't touch on AI, but is trying to convince Millennials it's OK to book on smartphones and to use Kayak to navigate ...

Travel search engine Kayak.com has launched a display advertising platform optimized for the travel industry. The new ad platform is based upon technology developed by Sidestep.com, which Kayak.com ...

Travel search site Kayak, fighting against the current of controversy after companies stopped advertising on TLC’s “All-American Muslim” TV show, yesterday acknowledged it handled its ad pullout ...

Yesterday travel search engine Kayak announced that it had built a display ad platform to leverage search queries and serve more relevant graphical ads across its network. These display units will ...