In its framing, narrative approach, and density, Kendrick Lamar’s Super Bowl was unlike any that have come before it.

Serena Williams is arguably the biggest tennis star of all time, with her fame expanding far beyond just sport. She has ...

Every year, the Super Bowl halftime show is dissected not just for its choreography and setlist, but for the hard data that defines its cultural reach. Nielsen, the definitive source for TV ratings, ...

From the songs he performed to the surprise guests, here's what you need to know about Kendrick Lamar's Super Bowl halftime ...

Kendrick Lamar's 2025 Super Bowl halftime show remains the most-watched in history. On Tuesday (Feb. 10), NBC announced the official viewership tallies for Bad Bunny's 2026 Super Bowl halftime ...

Bad Bunny ’s halftime show at this year’s Super Bowl drew a massive 128.2 million viewers, but fell short of the record set ...

Contrary to much speculation earlier this week, Bad Bunny did not break a Kendrick Lamar’s 2025 ratings record with his live LX Halftime Show show, even though he cre ...

Some people are in it for the halftime show and the commercials. The mid-game concert has seen many stars over the years, ...