PHILADELPHIA (WPVI) -- From braces and growth spurts, to more serious issues like bullying and anxiety, navigating the tween years can be tricky for both kids AND their parents. Two local moms of ...

Is this the new “It” sweater, taking over for the $38 dupe of Polo Ralph Lauren’s American-flag sweater that they told me ...

If you’re here, then you’ve probably reached an age where you have no idea what your kids are saying. Welcome. Nothing makes ...

From lip gloss hauls to skin serums, beauty culture is luring tweens early. Here’s how parents can set boundaries without killing the fun.

Recently, there's been a lot of buzz about Gen Alpha's newfound obsession with Sephora and pricey skincare lines like Drunk Elephant. Gen Alpha is the youngest generation after Gen Z, and they're ...

MASKS AND SERUMS, YOU MAY HAVE HEARD THE TERM SEPHORA KID TO DESCRIBE KIDS AS YOUNG AS EIGHT HEADING INTO COSMETIC STORES. THIS ONE’S NEW FOR ME, BUT YOU SOUND LIKE PERSONAL EXPERIENCE. WESH 2’S PAOLA ...

It used to be cute when a child raided mommy's makeup, but the Sephora Kids trend has escalated beyond cuteness. Sparked by social media makeup and skincare tutorials and influencer-sponsored ads, ...

New York (CNN) — Tweens are obsessed with skincare. Their curiosity for all kinds of creams, gels, face masks and facial peels has even earned them a viral moniker: “Sephora Kids.” “The Sephora Kid ...