This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. This holiday season, forget Krampus: Ocean Spray is ...

Krampus is a centuries-old, European folklore character, but his more recent popularity in the U.S. is thanks to a ...

Santa Claus and St. Nicholas are figures who have long been associated with Christmas. But in recent decades, a darker figure has arisen among American Christmas traditions. Krampus, a fabled ...

While Santa Claus brings joy and gifts to good children, there's a darker figure lurking in European Christmas traditions. Krampus, a half-goat, half-demon creature, roams the streets punishing ...

With traditional masked processions, this ominous ‘half-goat, half-demon’ creature visits naughty children in central Europe at Christmas. AP As clanging chains and pounding metal drums fill the ...