Lego has teamed up with just about every major IP over the past 25 years or so. From The Lord of the Rings to Sonic the Hedgehog, if it's big enough to have a Lego set that will sell, then it probably ...
Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie characters and physical sets like the new Mario Kart one. But after ...
This means that LEGO is looking at more ways to invest in the brand’s digital presence. The CEO went on to state that the company’s investment in digital offerings will be part of a new “multi-year ...
LEGO has transformed plenty of popular IP into buildable sets, allowing fans to bring a piece of their favorite franchises into their homes. However, there is one franchise that this toy-building ...