Lego is going bigger than ever with its latest entry in the Star Wars Ultimate Collector Series. The company unveiled the Lego Star Wars Death Star set, a staggering 9,023-piece build that now stands ...

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets starting with Star Wars ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

The TIE Fighter set features several unique functions, starting with placing the Smart Tag in the straighter for ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Lego will soon release the first wave of its new interactive SMART Play sets, starting with three Star Wars sets that launch ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...