The Lamborghini Slogan has always stood apart from the predictable patterns of mainstream automotive marketing. While many brands lean on a single motto to define themselves for decades, Lamborghini ...

The official book on Lamborghini is getting a serious update for the marque’s 60 th anniversary. Later this fall, New York-based publisher Rizzoli will release Lamborghini, a fully authorized ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Car companies are tasked with pushing forward, anticipating buyer ...

As Lamborghini celebrates the production of the 20,000th Huracán, a look back at the V10 powered “Baby Lambo” reveals a history that stretches back 35 years. It was on April 23, 1987, when the ...

At the 2007 Frankfurt Motor Show, Lamborghini was getting ready to make some big changes. The end of Murcielago production was on the horizon. Even the Gallardo’s replacement was in the planning phase ...

Lamborghini was founded 60 years ago in Italy with the 350 GT, a powerful, elegant gran touring car meant to compete with the best in the world, particularly with the likes of Ferrari. In the ...

The first Lamborghini Aventador delivered to North America now has a permanent home at the Petersen Automotive Museum. Learn more about its legacy. The Peterson Automotive Museum in Los Angeles has ...

Lamborghini has long been known for building extroverted,over-the-top exotics, so it’s no surprise its current logo — a buff bull — is an in-your-face exclamation mark on the hoods of the wedge-shaped ...