Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of sales. However, a new Journal of Marketing study reveals that ALN is not a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Lead nurturing is more than guiding prospects through a sales funnel—the true challenge is ...

Rocket CRM has released a set of enhancements to its marketing automation system within its customer relationship management ...

Have you ever had a high-potential lead show interest, only to suddenly go silent? It is frustrating when you know your product or service could help them, but the timing just isn't right. The truth ...

Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy.

The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales ...

I recently had a client say to one of our account executives at The Sentinel, “I’m really not sure the money I’m spending on digital marketing is justified. I know the reporting shows people ...

With the continuing rise of web 2.0 and the evolution of marketing automation, target marketing has become more refined – moving beyond demographics to enable B2B marketers to use behaviours to engage ...

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