Customer onboarding is by far the most important goal of online presence. The problem is that when dealing with mobile traffic, you are limited to small screens and mobile device functionality.

Facebook lead generation forms can produce quality leads when done right. Here are the latest updates and best practices you need to know. Since their 2015 debut, Facebook Lead Generation Forms (LGFs) ...

Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

When it comes to Facebook ads, one of the most desired actions to produce is lead generation. Lead generation entails a potential seller filling out a form with information like their name, phone ...

Jeanette is the CEO of Leadpages, a no-code website & landing page builder that helps entrepreneurs start and grow their business online. Every business owner wants to make sales. But before you get a ...

Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max, but it’s still a very difficult campaign type for lead gen accounts. The funnel-driven nature ...

B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

Lead generation delivers immediate clients, while branding builds long-term recognition. Businesses with smaller budgets benefit from targeted lead-generation strategies. Branding works best for large ...

Google's John Mueller said that sometimes Google can treat a large lead generation form or call-to-action as an ad if the content on the page is not on the same topic as what is in the lead gen form ...