The world’s most worn, best-loved jean – the ultimate straight leg, button-fly Levi’s® 501® jean – gets an updated look and is set for a global launch this August. Based on the original 1947 501® cut, ...

The new Levi’s 501 ’54 will come in several washes, each with their own unique irregularities (and plenty of Easter Eggs). “The Levi’s 501 is really the modern template for what everyone thinks of as ...

Add Yahoo as a preferred source to see more of our stories on Google. It isn’t an exact science, but it seems like you have to try on approximately 25 pairs of jeans for every one pair you keep. So, ...

Are Wrangler or Levi’s jeans best? Both Wrangler jeans and Levi’s jeans are steeped in tradition and are closely associated with the American way of life. Levi’s produced the first pair of denim work ...

On May 20, 1873, Levi Strauss and Jacob Davis received their patent for riveted pants. This month marks the 165th year since the San Francisco clothing company first made them. Here’s a look at the ...

Think of an iconic denim brand, and it’s likely Levi’s will come to mind. The classic American brand offers a dizzying number of styles ranging from skinny to wide leg, straight leg to flares, and ...

Vintage Levi’s, the pair your parents may have worn, are being snapped up by denim collectors for thousands of dollars - regardless of their condition. Denim jeans or jackets manufactured before 1980, ...

On May 20, 1873, Levi Strauss and Jacob Davis received their patent for riveted pants. This month marks the 165th year since the San Francisco clothing company first made them. Here’s a look at the ...