Beyoncé's Cowboy Carter-inspired Levi's commercial helped the legendary brand reach $5 million in Media Impact Value (MIV). Beyoncé’s Cowboy Carter-inspired Levi’s commercial helped the legendary ...

The Austrian, who was part of the Red Bull Stratos team, topped out at 843.6 mph - the equivalent of 1.25 times the speed of ...

For the next iteration of the REIIMAGINE campaign, the singer aimed to "celebrate the duality of grace and power" Catherine Santino is a Style Writer-Reporter at PEOPLE. She began as a contributor for ...

The online mega retailer offers steep discounts on 501 Jeans, Barstow Western Shirts, Sherpa-Lined Type III Trucker Jackets ...

If you click on links we provide, we may receive compensation. Score the Walmart best-seller from $39 right now Shea Simmons is a writer with over seven years of experience. Previously, she worked as ...

Is Levi Strauss & Co.’s use of artificial intelligence to expand the diversity of its denim-model roster by using hyper-realistic fakes smart marketing? Not if you gauge the pushback the new effort is ...

Levi Strauss & Co., making jeans since the 1850s, intuitively knew the baggy fit would catch on with younger shoppers, new to its dungarees. But it took technology to help the company see the roomier ...

In March, we hosted Jeans Month on the Strategist. This week, we’re re-upping stories that might help inspire your fall-wardrobe refreshes. In honor of Jeans Month, we set out to track down the person ...

The internet has changed the way people shop for clothes. Social media platforms and influencers have popularized the “haul culture,” where people order a big box of low-priced clothes online and sift ...

Matthew McConaughey opened up about a candid conversation he had regarding nepotism with his son, Levi McConaughey, who stars ...