The Trek-Segafredo team are reportedly set to rebrand ahead of this year's Tour de France after attracting major new title sponsorship from supermarket chain Lidl. According to Belgian newspaper Het ...

Lidl's very own Christmas cola truck goes on tour from today - and the supermarket is giving away free gifts at each stop. The truck is bright red in colour and is based on the Lidl own-brand Freeway ...

Lidl-Trek have named their Tour de France and Giro Donne line-ups and released a teaser video of their bright new racing colours as they transform from Trek-Segafredo to Lidl-Trek for the rapidly ...

The Lidl-Trek men's squad confirmed their status as one of the best teams in 2024 but manager Luca Guercilena is pushing his riders to do even better in 2025 as he begins to build the roster for 2026 ...

Lidl has announced it will be extending its Christmas Cold Truck tour after the popularity of its initial run. The supermarket's Freeway fizzy cola was reimagined as a truck with the main body wrapped ...

Lidl has launched a new clothing range that might give Oasis fans a laugh. Taking inspiration from a campaign that saw singer Liam Gallagher wearing a Berghaus jacket - which fans compared to Lidl ...

Lidl has revealed its tongue-in-cheek Christmas truck that will tour the UK this winter. The supermarket giant is to mark the festive season by driving its own version of a Christmas cola truck to ...

We've already had Aldi stirring up excitement ahead of the Oasis tour by renaming one of its stores. Now Lidl, hoping to go one better, is launching an exclusive 'Lidl by Lidl' jacket. The ...