The pizza delivery chain is looking for strategies to spend more on local marketing, a year after a shift to national ...

Local marketing differs from other marketing practices ... Look into pay-per-click campaigns and other advertising options ...

National advertising is more effective than local, then-CEO Rob Lynch told the ICR investor conference audience early last ...

Subscribe To Our Newsletter. Daily search marketing tidbits for savvy pros. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to ...

The November election brought to light how influential influencers are within the news space, with one in 4 adults over the ...

Social media, local marketing, and mobile usage are exploding. Though each can be critically important to a successful digital marketing campaign, social, local, and mobile are not in separate silos.

UCLA Advertising and Marketing helps local and national advertisers reach the UCLA market. UCLA can be a tough place to navigate when finding the right avenues to reach the UCLA community.

One local branding company, Holt Experiential, grew its workforce by 54% last year and rose from No. 8 to No. 3 on the list.

Two new initiatives will carry the "AMP" branding, with one focused on ad sales and marketing, and the other on content ...

TikTok, a popular social media app and advertising/marketing tool could be going dark this weekend after a decision made by ...