First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

No doubt fear of the dried-out frizz of big ’80s hair was enough to cause many to swear off perms forever. So, while a revolution in permanent waves started nearly a decade ago in Asia, here, the ...

Our product picks are editor-tested, expert-approved. We may earn a commission through links on our site. Why Trust Us? Gen Z may have you believe that the 90's and 2000's are back in style, but ...

Love it or hate it, the perm is back in business. Bella Hadid, Emily Ratajkowski and Katie Holmes have started a curl trend. “Because of the recent trends of people wanting to embrace and enhance ...

I have shoulder-length layered hair which has quite a kink to it. Q: I have shoulder-length layered hair which has quite a kink to it. Can you recommend a way of styling to remove this or should I ...

First scrunchies, now perms: ’80s hair is back. But it’s not quite as big as before. “2018 is all about texture, and perms are the only way to permanently impart the hair with a curly texture,” ...