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New research looks into how travelers use loyalty programs—and how they get the most out of them.

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

Competitor airlines have long rewarded their most loyal customers with one-off upgrade certificates into lie-flat seats. And ...

The love affair between retailers and loyalty programs is in serious distress. Several major retailers have cut or reduced their loyalty programs and more are considering a trial separation. Customers ...

Hilton Honors is getting its most significant refresh in years. Hilton is rolling out a major slate of travel rewards updates for 2026 that reshapes the elite ladder, introduces its first-ever ...

The free flights and elite status perks offered by airline loyalty programs are ultimately designed to do one thing: Get you to spend more money with the airline. But in the past few years, these ...

Qantas will allow its frequent flyers to book premium economy seats on Emirates as part of a strategy to hit $1 billion in ...

Grocery store loyalty cards promise discounts and special offers, but some are actually designed to make consumers spend more, not less. Instead of helping you save, they use tactics and pricing ...

Geoffrey Fowler, technology columnist at the Washington Post, has written several articles about rewards cards and what ...

Now more than three decades later, AIR MILES is transforming the loyalty landscape again. This summer, the program will transition to Blue Rewards, an evolution that reflects how consumer habits are ...